Forefront Magazine is an interactive tablet magazine. It is designed
for and dedicated to corporate leaders, focusing on the human element
of their stories. Forefront profiles men and women in decision-making roles
across all industries, the common thread being the business savvy they
demonstrate in their respective spaces.
I am the Art Director for the magazine and brand, designing interactive feature story layouts that are created specifically to be viewed in an iPad or tablet. I also designed the logo and masthead, as well as various marketing materials and social media graphics.
To download the magazine in the App Store, click here.
Hospitality Lighting magazine
Hospitality Lighting is a B2B magazine that focused solely on lighting trends in the hospitality industry, covering everything from hotels to restaurants to casinos. The lighting featured in the magazine was bold, innovative and often large-scale, and required design that matched in intensity but didn't overpower the images.
The Winchendon School
The Winchendon School is a co-ed, college preparatory boarding school for grades 8-12 located in Winchendon, Massachusetts. It's a unique environment that helps foster academic success through small classes, individualized support, and a diverse, multi-cultural student body.
I work with the Academic Development office on a variety of marketing pieces, including their yearly Progress Magazine, a 32-page magazine that chronicles the events of the school year and has become an exciting and integral marketing piece for them.
I also work with the Alumni Relations Office, who recently launched an initiative to increase alumni involvement with the school, as well as to increase alumni donations. I have created marketing and event materials for their Annual Alumni Reunion, Annual Golf Classic, and regional reunions around the country.
Construction Equipment is a buyer’s resource website for managers of construction equipment fleets, including heavy equipment and trucks. It holds a large amount of information, including evaluations of machines; a comprehensive directory of manufacturers, distributors and rental outlets; and a database of equipment specifications that allow you to compare models against each other.
I was lead designer for the redesign of the website, working with both the developers and the group publisher to design a site that was both user friendly and able to accommodate the large amount of information that needed to be displayed. The website is completely responsive and can be displayed on mobile and tablet devices as well as the web.
One of the main problems that needed solving was re-working the Equipment Type menu, which wasn't being used much on the old website. In order to draw attention to it, I created a call to action that stands out and is easy to understand. The drop down menu has several levels of categories and sub-categories of equipment types, but is still easy to navigate.
Scranton Gillette is a B2B publishing company that's been in business for over 100 years. Their corporate website was out of date and no longer fit the needs of this growing company. They needed a fresh new look that accurately represented their stance as a leader in B2B communications.
I was lead designer on this project, working with a team of developers to build a completely new design and user experience on the Drupal platform. The website is responsive and can be displayed on mobile and tablet devices as well as the web. It provides a clear view of what industries Scranton Gillette serves, what capabilities the company has, as well as a variety of Human Resources information like Career Tracks and Job Openings.
Residential Lighting has a strong print presence, but needed an equally strong web presence. As lead designer and project manager, I worked with the Editorial Director and Publisher to figure out the specific needs of the industry and how best to organize and display the large amounts of information that's pushed out on a daily basis.
From information about certain lighting categories, like Outdoor and LED, to galleries featuring the most current lighting trends, to social media integration, this website provides a platform for Residential Lighting to expand beyond their monthly print magazine and connect with their readers in an even larger way.
Also included: a redesign of the weekly RL eWire newsletter.
Assorted pages from media kits for several magazine titles, including Residential Lighting, Building Design+Construction, Greenhouse Product News, and Professional Remodeler.
Residential Lighting magazine
Residential Lighting is a B2B magazine for lighting professionals that has been in print for over 20 years.
I served as Designer/Art Director for the magazine for over three years, helping shape it's look and feel while delivering the latest news, trends and trade show information to the marketplace. I worked with the editorial team to make sure the design remained fresh and current, feeling more like a fashion-forward consumer magazine than a trade publication.
Various logos and type treatments.
American Integrity Insurance Group
American Integrity is a residential insurance company based out of Tampa, Florida.
They had a lot of marketing materials that were all over the place and lacked cohesive brand standards. Using a pre-existing logo, I helped them expand their typography and color palette, and developed a standards guide.
I also developed a variety of new marketing materials, from e-newsletters, postcard mailers and trade show graphics to comprehensive product manuals for independent agents to hand out to customers.
Stereo Deluxe is a rock band from Indianapolis, IN. They were looking for a bold way to announce the release of their new single, "Evil Twins." Playing off the idea of duality, I created a Rorschach-inspired graphic that I used in a variety of ways, including album design, t-shirt design, and a limited-edition 2-color poster that I screenprinted myself.
GPN Magazine is the leading publication for greenhouse professionals and commercial growers. This website allows them to share up-to-date news on the industry and connect with readers while they are at trade shows and out in the field. Features include product guides for new plant varieties, a full directory of commercial growers and their products, and specific channels devoted to categories relevant to their audience, such as Pest + Disease, PGR, and Production.
Also included: a redesign of the GPN Weekly newsletter.